Our Story

Validating What Works.

Scaling What Matters.

The Circle Africa is a Pan-African social enterprise platform that identifies, validates, amplifies, and connects grassroots innovations with local funding across Africa.

The shift in geopolitics and towards decolonising global development practices calls for countries and regions to rethink their development funding practices. The current funding culture is entangled with colonial histories and one-sided storytelling, hindering the potential of local-knowledge-driven development practices and pushing incorrect narratives about Africa. Over-relying on foreign funding subordinates local expertise and keeps Africa in the development loop, and with current global volatility, grassroots innovations are exposed to layered vulnerabilities that slow down or reverse progress. The Circle Africa exists to promote local funding for local solutions, accelerating context-driven development practices across Africa.

Our Vision

To promote a locally-led funding culture and communities' autonomy to determine their own development solutions.

Our Mission

To cultivate a culture of local ownership and financial self-reliance in local communities across Africa by promoting community-led fundraising models, increasing accountability in organisations, and strengthening communities' autonomy over their own development solutions.

Our Values

Local First

We believe the most impactful solutions come from within the communities they serve, not from outside.

Radical Transparency

Every innovation goes through a rigorous, multi-dimensional validation before it reaches funders.

Ubuntu

"I am because we are." We build bridges between innovators, funders, and the communities they serve.

Evidence-Based

We only amplify what works. Our validation scores Impact, Scalability, Authenticity, and Ownership.

The Problem We Solve

Across Africa, thousands of grassroots innovations solve local challenges every day, from solar-powered water purification to community health insurance schemes. Yet most remain invisible to the funders and decision-makers who could scale them.

  • 01Grassroots innovators lack platforms that give them credibility and visibility.
  • 02Funders duplicate investment because local solutions are undocumented.
  • 03SDG progress reporting overlooks community-driven breakthroughs.
  • 04Media covers crises — not the solutions, or the people solving them.

The Circle Africa bridges this gap. We surface what works, validate it with independent experts, and connect it with the capital needed to grow.

43+

Grassroots innovations identified

9

Countries across Africa

14

Expert validators in our network

17

UN Sustainable Development Goals addressed

The Opportunity

The Circle Africa exists at the intersection of impact storytelling, open knowledge, and development finance — a space no single organisation has fully occupied across all 17 SDGs globally.

Our Pillars

Every innovation we validate is mapped against the interconnected pillars rooted in the UN 2030 Agenda.

01

People

Core to every validated innovation.

02

Planet

Core to every validated innovation.

03

Prosperity

Core to every validated innovation.

04

Peace

Core to every validated innovation.

05

Partnership

Core to every validated innovation.

Coming Soon

The Circle Africa Annual State of Grassroot Innovation Report

Our flagship publication for policymakers, funders, and researchers — a continent-wide look at the grassroots innovations shaping local development, drawn directly from the validated registry.

Register your interest
Our Team

The Team

Driving the mission from strategy to execution across Africa.

M
EXECUTIVE

Marleen Atieno

Co-Founder & Chief Executive Officer

Marleen is a lawyer and Pan-African social entrepreneur with a deep...

L
EXECUTIVE

Linus Ouma

Co-Founder & Partnerships and Funding Lead

Linus co-founded The Circle with a clear mandate: connect grassroots innovations...

T
EXECUTIVE

Tracy Owiti

Communications & Public Relations Officer

Tracy shapes how The Circle speaks to the world. From crafting the narratives...

R
EXECUTIVE

Ray Ochieng

Chief Technology Officer

Ray brings over 15 years of digital transformation leadership across...

Interested in joining or partnering with the team? Get in touch.

Our Journey

2024

The Circle Africa concept launched in Nairobi, Kenya.

Q1 2025

First cohort of 25 validators recruited across East Africa.

Q3 2025

Pilot: 50 innovations submitted, 18 validated and published.

Q1 2026

Platform MVP development begins, full digital experience.

Q3 2026

Public launch, Pan-African, global reach.

Ready to make an impact?

Whether you are an innovator, funder, or validator, there is a role for you.

Ask The Circle

Ask me about submitting innovations, validation, or funding.